PRIVACY POLICY
1. WHO IS RESPONSIBLE FOR YOUR DATA?
The controller responsible for processing personal data through blentorina.com is:
ASERA UG (haftungsbeschränkt)
Trading online as Blentorina
Kurfürstenstraße 106
10787 Berlin
Germany
Managing Director: Samantha Rhaesa
Email: info@blentorina.com
Phone: +49 1590 7924781
Website: https://blentorina.com
2. PURPOSE OF THIS PRIVACY POLICY
This Privacy Policy explains how we collect, use, disclose and protect personal data when you visit blentorina.com, contact us, create an account, place an order, request a return or otherwise interact with our online store.
We process personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.
3. PERSONAL DATA WE MAY COLLECT
Depending on how you use our website, we may process the following categories of personal data:
- Name and contact information, such as email address, telephone number, billing address and delivery address.
- Order information, including products ordered, order value, order status, returns and customer service history.
- Account information if you create a customer account.
- Payment-related information required to process a transaction. Payment details may be processed directly by the payment provider selected at checkout.
- Communications that you send to us by email, contact form or other customer service channels.
- Technical information, such as IP address, browser type, device information, operating system, website activity and security logs.
- Cookie and consent information.
- Marketing preferences where you choose to receive marketing communications.
4. WHY WE PROCESS PERSONAL DATA
ORDER AND CONTRACT MANAGEMENT
We use customer and order information to process purchases, receive payment, arrange delivery, provide order updates, handle returns and provide customer support.
Legal basis: Article 6(1)(b) GDPR, where processing is necessary to perform a contract or take steps requested before entering into a contract.
LEGAL AND ACCOUNTING OBLIGATIONS
We may keep invoices, transaction records and other information where required by tax, accounting, commercial or other applicable laws.
Legal basis: Article 6(1)(c) GDPR.
CUSTOMER SERVICE
We use contact information and communications to answer questions, resolve issues and manage complaints.
Legal basis: Article 6(1)(b) GDPR where the request relates to a contract, and Article 6(1)(f) GDPR for our legitimate interest in providing effective customer support where appropriate.
WEBSITE OPERATION, SECURITY AND FRAUD PREVENTION
We process technical information to operate the website, maintain security, prevent abuse, detect fraudulent transactions and troubleshoot technical problems.
Legal basis: Article 6(1)(f) GDPR, based on our legitimate interests in operating a secure and reliable online store.
ANALYTICS AND OPTIONAL TECHNOLOGIES
Where optional analytics, advertising or similar technologies require consent, they are used only after the relevant consent has been provided through the website's cookie or consent settings.
Legal basis: Article 6(1)(a) GDPR where consent is required.
MARKETING COMMUNICATIONS
We may send promotional messages where you have agreed to receive them or where marketing is otherwise permitted by applicable law. You can unsubscribe from marketing emails at any time.
Legal basis: Article 6(1)(a) GDPR where based on consent, or another legally permitted basis where applicable.
5. E-COMMERCE AND WEBSITE PLATFORM
Blentorina is operated using Wix and related website services. Wix and its service providers may process technical, account, transaction or website data where needed to host and operate the website, provide security, support online store functions and deliver related services.
Their processing may also be governed by their own privacy information and contractual data protection terms.
6. PAYMENT PROVIDERS
Payments are handled through the payment options made available at checkout.
The selected payment provider may receive information needed to authorize and process the transaction, prevent fraud, handle refunds and comply with legal obligations. Payment providers may act as independent controllers for some of their processing activities.
We do not ask customers to send full payment card details to us by email.
7. DELIVERY AND LOGISTICS PROVIDERS
Where necessary to deliver an order, we may share relevant information such as the recipient's name, delivery address and contact details with shipping, fulfilment or logistics providers.
This information is shared only to the extent reasonably necessary to fulfil the order and provide delivery-related services.
8. OTHER RECIPIENTS OF PERSONAL DATA
We may disclose personal data to:
- Website, hosting, IT and security providers.
- Payment and fraud-prevention providers.
- Delivery and logistics providers.
- Customer service and communication providers.
- Analytics or marketing providers where their use is permitted and, where required, consent has been provided.
- Professional advisers such as accountants, auditors, insurers or legal advisers where reasonably necessary.
- Public authorities, courts or regulators where disclosure is legally required.
We do not sell personal data to third parties.
9. INTERNATIONAL DATA TRANSFERS
Some service providers may process personal data outside Germany or the European Economic Area.
Where personal data is transferred to a country that does not benefit from an applicable adequacy decision, we take or require appropriate safeguards where legally necessary, such as approved Standard Contractual Clauses or another lawful transfer mechanism.
10. COOKIES AND SIMILAR TECHNOLOGIES
Our website may use cookies and similar technologies.
Cookies that are strictly necessary may be used to provide core website functions such as security, shopping cart functions, checkout and remembering privacy choices.
Optional analytics, personalization or advertising technologies are used only where allowed by law and, where required, after consent.
You can manage available choices through the website's cookie or consent settings. You may also control cookies through your browser, although blocking necessary cookies can affect website functionality.
11. HOW LONG WE KEEP PERSONAL DATA
We keep personal data only for as long as necessary for the purpose for which it was collected and for any additional period required or permitted by law.
Order, invoice, accounting and tax-related information may be retained for statutory retention periods. Customer service records may be retained for a reasonable period to handle follow-up questions, disputes or legal claims.
Where processing is based on consent, information may be retained until consent is withdrawn, subject to any continuing legal obligation or other lawful reason for retention.
12. YOUR GDPR RIGHTS
Subject to the conditions of applicable law, you may have the right to:
- Request access to your personal data.
- Request correction of inaccurate or incomplete personal data.
- Request deletion of personal data.
- Request restriction of processing.
- Object to certain processing based on legitimate interests.
- Receive certain personal data in a structured, commonly used and machine-readable format and request data portability where applicable.
- Withdraw consent at any time where processing is based on consent. Withdrawal does not affect the lawfulness of processing before withdrawal.
- Lodge a complaint with a competent data protection supervisory authority.
To exercise your rights, contact us at info@blentorina.com. We may need to verify your identity before responding to a request.
13. RIGHT TO OBJECT
Where we process personal data on the basis of legitimate interests, you have the right to object to that processing on grounds relating to your particular situation.
Where personal data is processed for direct marketing, you may object to that processing at any time.
14. DATA PROTECTION COMPLAINTS
You may lodge a complaint with a competent data protection supervisory authority.
The supervisory authority for Berlin is:
Berliner Beauftragte für Datenschutz und Informationsfreiheit
Alt-Moabit 59-61
10555 Berlin
Germany
15. DATA SECURITY
We use reasonable technical and organizational measures intended to protect personal data against unauthorized access, loss, misuse, alteration or disclosure.
No internet transmission or storage method can be guaranteed to be completely secure. Customers should also protect their account credentials and avoid sharing passwords with others.
16. CHILDREN
Our online store is not directed specifically at children. We do not knowingly request children to provide personal data for independent purchases where they are not legally able to enter into the transaction.
17. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy when our services, data practices or legal requirements change.
The current version will be published on blentorina.com with an updated revision date.
18. CONTACT
For privacy questions or requests:
ASERA UG (haftungsbeschränkt)
Blentorina
Kurfürstenstraße 106
10787 Berlin
Germany
Email: info@blentorina.com
Phone: +49 1590 7924781